Economists indicate that the individual (who earns more) and society as a whole (because a better-educated workforce lifts everyone’s living standards) will benefit from the Starbuck’s policy.
There are certain advantages of the company paying employees’ tuition fees.
One is that better-educated employees improve the quality of service and, in theory, at least, that should show through to the bottom line. Companies have long acted in this way, for recruitment as noted above, but also because productivity is higher.
The other is that companies prosper in a harmonious society. This wider objective is implicit in the way the company presents the programme.
Another contribution of this policy will be filling one of the huge gaps in the education system: the need to give people who miss out on university education a second chance to get one.