Location: Istanbul / Level: Bachelor / Duration: 4 Years / Language of Instruction: Turkish / Mode of Study: Full Time, On-Site / Tuition Fee: USD 3.250

The importance of audio-visual media in human life is on the increase as time passes by. Communication and advertising based on it have a big influence on the development of a lot of processes based on production and consumption. Ads attract a good deal of attention in the sense that more conscious and rational activities are conducted. The increased interest changes the expectations and accordingly, the demand for continuous innovation comes to the fore. The changes in the preferences of the consumers bring about the changes in the processes of property and service production. Technologic advancement, need for reduction in the cost of time and innovative developments require the individuals who will work in the sector to possess certain skills and abilities. In this regard, individuals with experience in a given field have a more advantageous position that the other elements, depending on their preferability. Our university aims to give education in practical sciences in particular, based upon the paradigm of modern employment. Our department is one of such departments. Considering the potential in the audio-visual media sector making a significant progress in Turkey, it appears that there is a need for qualified man power in this sector and field. Accordingly, the Department of Public Relations and Advertising is established for the purpose of meeting the need for employees with knowledge and skill to be employed in the basic jobs in the sector. On the other hand, the fact that our university is founded where locally there are a lot of national and international advertisement agencies provides important advantages in practice, and so this department is intended to give such an education.