Location: Istanbul / Level: Master / Duration: 2 Years / Language of Instruction: Turkish / Mode of Study: Full Time, On-Site / Tuition Fee: 3.000 USD
Corporate communication, which is the basis of modern management understanding; It is planned and programmed work to achieve the goals, expectations and requirements of the target audiences, to provide the support and trust of the public and to create a positive image. In this respect, it can be said that the corporate communication is a management process, as it is based on research, planning, implementation and evaluation. To start to give more importance to corporate communication activities in order to keep up with the hyper competition environment and to maintain organizational continuity as the change and gelation in the political, political, legal and social structure. The communication of the corporate, which has become a part of the communication management; The importance of today’s business departments is increasing, such as the introduction of services, services and institutions and the planning and functions of special organizations, as well as the creation and creation of a strong image, an introduction of corporate efficiency by increasing human resources, and an introduction of crises due to communication in situations they may encounter. So much so that today, when perception has become equivalent to real image, the corporate communication profession; business world, education, tourism and entertainment sector, non-governmental organizations and so on. can be seen in size as in size.