Location: Istanbul / Level: Associate / Duration: 2 Years / Language of Instruction: Turkish / Mode of Study: Full Time, On-Site /Tuition Fee: USD 3.000 / Discounted Fee: USD 1.500

E-Trade and Marketing are of great importance because of the convenience it provides to marketing personnel. E-Trade and Marketing is evolving with new generation technology. In parallel with this development, marketing techniques are designed to segment a market, target the market, and obtain more detailed customer information. Therefore, the need for qualified marketeers to use E-Trade and Marketing effectively and correctly will increase.

The E-Trade and Marketing Programme at Beykoz University aims to respond to this need by training qualified marketeers.

The programme is designed to provide the basic level knowledge and practical application competencies to the students to meet the needs of the enterprises at the relevant level. The curriculum of the programme includes competency courses, core courses, professional area specialty courses and practical training in the workplace.

The graduates of the programme can find employment opportunities in marketing companies, international corporations, multinational firms, and even freelance work with the title of “Marketing Manager”. They can also work actively in the trading service department of companies that sell various products.

The E-Trade and Marketing Associate Degree Programme Graduates; will be well equipped and competent in the field of trading and marketing, and they will be able to apply marketing methods and have knowledge of the markets.

The graduates will have knowledge of how to market the product or service efficiently and reach out to the market relevant to the offerings.

The graduates will be able to identify the market need or requirement and sell effectively. They will know usage and application process of trading methods and they will have an understanding of customer behavior of the target market.

The graduates will be equipped with knowledge and skills to deal with problems that may occur during targeting and segmenting a market and have the ability to produce solutions using contemporary information technologies and marketing techniques.


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