Location: Istanbul / Level: Master / Duration: 2 Years / Language of Instruction: Turkish / Mode of Study: Full Time, On-Site / Tuition Fee: 3.000 USD

Istanbul Commerce University is located in the Institute of Social Sciences “Advertising and Strategic Brand Communication” graduate program opened with the namespace in the Institute of Social Sciences in Turkey within bears the distinction of being the first graduate program. In our related master’s program, there is a strategic combination of marketing, advertising, branding and digital fields.

The Advertising and Strategic Brand Communication graduate program has the characteristic of being a program that will have an important role in creating and developing the “qualified and specialized human power” required by profit-making or non-profit institutions or organizations, and will succeed in keeping theory and practice in balance. With this quality, our program is open to individuals who want to develop themselves academically on undergraduate education and to specialize in these areas at sectoral level other than undergraduate level. Successful to follow digital communication trends (digital marketing, social media, digital advertising, online customer behavior, etc.) and national / international scientific studies in theory and practice of the master’s program in “Advertising and Strategic Brand Communication” in postgraduate education and reflect this to professional business life. It is thought that it will meet an important need in terms of industry with “Advertising and Strategic Brand Experts”. With the relevant program, our students have the ability to develop different perspectives with the experience they have gained during their graduate education, to make future-oriented marketing foresight, to follow trends in brand and advertising, to develop research power, to make strategic decisions, to strengthen their creativity and to work in a way to produce creative projects in this field. It is aimed to be experts.